Inspired by fascination with Barbie’s mini world and mega personality, @barbiestyle was introduced in 2014 to celebrate Barbie as a global icon in the digital age. Through a carefully crafted narrative and real-world photography, @barbiestyle has become a leading social influencer in the fashion and culture space.

@barbiestyle has partnered with everyone from Gigi Hadid to the Sundance Film Festival to Glamour Magazine to bring her fans inspiring and engaging stories.

The channel shows the breath of the diversity offered in the Barbie product line highlighting that she is the most diverse and inclusive doll line on the market.

Barbie has proven her influence on @barbiestyle with followers consistently engaging and commenting on her behind-the-scenes looks of her life, friends and travels. She currently has 1.9 million followers and counting!