One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space

Apr 14, 2022

In a collaboration with the International Space Station U.S. National Laboratory titled Mission DreamStar, Mattel sends two Barbie® dolls to space to encourage girls to pursue careers in STEM   EL...

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Barbie® Celebrates International Women’s Day with Global Campaign to Inspire the Next Generation of Female Leaders

Mar 02, 2022

Supporting Multi-Year Commitment to Close the Dream Gap, Brand Announces New Lineup of Global Role Models, Latest Research on the Dream Gap, Partnership with Inspiring Girls International and More   EL...

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Latest Findings: Doll Play Prompts Children to Talk About Others' Thoughts and Emotions

Feb 08, 2022

• Year two of the study builds on long-term research from Cardiff University neuroscientists exploring the impact of doll play on children, commissioned by Barbie® • In year one of...

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Barbie Dreamhouse™ Celebrates 60 Years of Giving Dreams a Home™ with Habitat for Humanity Collaboration

Feb 03, 2022

Brand announces 60th anniversary celebrations for iconic property with global collaboration with Habitat for Humanity International   EL SEGUNDO, Calif., February 3, 2022 – Today,...

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Barbie® and Fashion House Balmain Collaborate on a New Ready-to-Wear and Accessories Collection, Along with a Series of Exclusive NFTs

Jan 06, 2022

  The partnership includes three one-of-a-kind Barbie x Balmain NFTs that will be sold at auction through Mattel Creations. Each will come with a unique doll-sized Barbie x Balmain look, uniting...

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