The Barbie Collection

Collecting Barbie® dolls is no longer the exclusive realm of girls around the world. “Big kids” have gotten into the act in a big way.

United by clubs, conventions, magazines, newsletters, and the Internet, Barbie collectors demonstrate a devotion to Barbie with no bounds! Some people collect Barbie dolls that are vintage and NRFB (never removed from box). Others are drawn to the dolls they played with as children. And some just collect Barbie accessories and playsets.

The Barbie collecting craze really took off in the 1990s, thanks to the advent of eBay and the introduction of designer Barbie dolls, including the Bob Mackie Gold Barbie, which featured 5,000 hand-sewn golden sequin accents.

Today, a mint condition “#1” (1959 Barbie doll) can fetch as much as $27,450 at auction, as was the case with an extremely rare #1 blonde doll in a May 2006 auction held by Sandi’s Doll Attic. The most expensive Barbie, however, was designed in partnership with Australian jewelry designer Stefano Canturi to raise money for the Breast Cancer Research Foundation. The doll sold for $302,500 at auction in 2010.

With Pink Label, Black Label, Gold Label, and Platinum Label tiers, Barbie Collector dolls have broadened the appeal and allure of Barbie for fans of all ages. From tributes to pop culture blockbuster franchises like The Hunger Games, Twilight, and DC Comics, to gorgeous designer dolls created in partnership with The Andy Warhol Foundation, Moschino, tokidoki®, Herve Leger, and The Blonds (to name just a few), there truly is a Barbie doll for everyone.

The Barbie Fashion Model Collection, designed by Robert Best, elevated Barbie to the world of haute couture, with exquisitely detailed fashions and an exclusive Silkstone® body designed with the look and weight of porcelain. Other collections highlight Barbie doll’s storied past (the Willows, WI™ Collection), or take Barbie to realms beyond your imagination (the Faraway Forest™ Collection).

To see what’s new and glamorous with Barbie collecting today, visit!